OUR STORY

The brand name "Sooni" is derived from the nickname of my first-born son, Hassooni. He has been my greatest inspiration, instilling in me a newfound purpose and teaching me valuable lessons in strength, courage, and unconditional love. As a mother to two beautiful boys, I've experienced the profound challenges and joys of motherhood firsthand.

Sooni The Label was born from my desire to create minimalist, comfortable, and aesthetically pleasing clothing sets for children. We blend the innocence of childhood with a touch of style, offering parents a refreshing choice in children's fashion.

Following countless conversations with fellow parents who share my sentiment: finding stylish and fun clothing options for boys that don’t consist of dinosaurs and cars can be a challenge, hence the making of Sooni the Label. 

At Sooni The Label, we aim to fill this gap by offering designs that are both stylish and practical, ensuring your little ones are dressed delightfully for every day while keeping comfort in mind.